We have released the new LOOK BOOK of the MYUUA apparel line, which is in its second season.

Starting this season, men's sizes are also available, and the new resort beach series includes
Sweatshirts featuring Atami, Japan, Railay Beach, Thailand, and Cancun, Mexico have also been added.

LOOK BOOK was shot at Hanayashiki, the oldest amusement park in Asakusa that has celebrated its 170th anniversary in Japan.
Please enjoy the new world view of MYUUA, shot in kana with a new retro atmosphere typical of Tokyo.

AW product release schedule
Asakusa (Shin-Nakamise Shopping Street) POPUP store : 10/4 (Wednesday)
EC / At On 50: 10/13 (Friday)